An alliance of civil rights, business, and education leaders formed in 2003, the Campaign for College Opportunity (Campaign) seeks to ensure that all Californians have an equal opportunity to attend and succeed in college in order to build a vibrant workforce, economy, and democracy. For this project, the Campaign formed a consortium with the Los Angeles Area Chamber of Commerce and Southern California College Access Network, partners chosen for their expertise and experience in informing and providing business and student leaders with the tools to advocate for increased college access and student success. The Campaign and its partners will significantly expand their advocacy efforts on the need to streamline the Free Application for Federal Student Aid (FAFSA) and consolidate federal financial aid programs through media and communications, coalition-building, and policymaker education and outreach. The consortium will target new stakeholders at the federal level, including California members of Congress and their staff, and engage a statewide coalition of leaders from diverse sectors—particularly in business, civil rights and education—as well as student voices, such as student leaders from the Campaign’s Completion Corps and Southern California College Access Network’s Level Up program. Advocacy will focus on California, the United States’ single largest economic engine and the eighth largest economic power in the world based on GDP.