Kristin Hultquist moderates a panel at Student Success 2025 in Atlanta, Georgia.

At SXSW EDU 2025, HCM Strategists’ Director of Advocacy & Change Management, Jessica Collis, will join experts in a crucial discussion on how to measure and communicate the return on investment (ROI) of higher education. Moderated by Jennifer Dirmeyer from the Postsecondary Commission (PSC), the session will explore data insights, communication strategies, and policy connections to help students and families make informed decisions about their educational pathways.